Formative evaluations

Get feedback on your product from users or from one of our usability experts. We are skilled in usability testing, heuristic evaluations, and cognitive walkthroughs.

Formative evaluations are carried out throughout product design and development to inform your design decisions. Various methods and techniques can be used. Some involve collecting data from users, while others involve usability experts inspecting the design of the user interface.

We will listen to you to get an accurate and complete understanding of your objectives and design questions that need answered. We will then recommend a suitable technique, such as usability testing, heuristic evaluation or cognitive walkthrough.

For usability testing, we can either run the full study ourselves or work in collaboration with your team. We prepare protocols, recruit participants, organise venues, collect data through observation and interviews, and develop reports.

We always apply techniques in accordance with IEC 62366-1:2015+AMD1:2020 and guidance from the FDA and MHRA. Since 2009 we have conducted over 40 evaluations (both formative and summative) across Europe and North America involving various types of devices.