Cross-Cultural Usability
BERGO is one of Europe’s leading consultancies in cross-cultural usability.
We help product manufacturers achieve greater market success in different regions of the world by advising on issues relating to product localisation and globalisation.
Our project experience includes the design of tailor-made tools for usability analysis and testing, and undertaking usability studies across global regions.
Our core services are described below. If you have an enquiry, please get in touch.
Cultural UI Design - The IRMAP Approach
The IRMAP approach. Copyright © 2011 BERGO
Designing products for culturally diverse markets is a challenging activity faced by all international product manufacturers.
BERGO has pioneered the IRMAP approach, based on our work with multi-national product manufacturers and on a large-scale literature review into cross-cultural usability.
The approach provides a structured, step-by-step process that helps product design teams gain a deeper insight into how cross-cultural users perceive and interact with their products.
Cultural UI profiles are developed for different markets and design recommendations to maximise user acceptance are proposed.
Cultural Usability Evaluation & Testing
Many US e-commerce websites experienced substantial losses in revenue due to not understanding how cross-cultural users interacted with their website.
Nielson, J (2005)
BERGO is able to evaluate and test the usability of products for different markets.
We can use techniques such as heuristic evaluation and cognitive walkthrough to inspect the design of products and evaluate how well it meets the needs of users from different cultures.
We can also carry out usability testing across global regions and can liaise with national and regional agencies for the purposes of sampling and project execution.
Training in Cross-Cultural Usability
BERGO provides a training course in cross-cultural usability which is based on project experiences working with international product manufacturers.
Topic areas include the IRMAP approach, techniques for usability evaluation and testing, and the integration of cross-cultural usability into product design and development.